Survey Results 6d: Online Purchasing
The results show that all the respondents have tried purchasing things online, thus web trust is not a major issue. However, Natalie and Manuel mention that they are wary with purchasing things from websites outside of Denmark as they don’t feel that the websites in their host countries are safe enough. Manuel also submits that web purchasing hasn’t broken through in his host country yet, thus making it difficult for now.
The respondents mentioned purchasing the following items online:
• Flight tickets (8 respondents)
• Books (7 respondents)
• Computer hardware and software (expected, 6 respondents)
• DVDs, CDs (4 respondents)
• Cultural activities (movie tickets, concert tickets, hotel booking) (3 respondents)
• Mobile Phone Units
• Gift vouchers
The items purchased are generally bought for the reason that they are often cheaper on the Internet than elsewhere – a fact which is especially expected among a sample of mostly student respondents. Equally expected was the purchase of computer hard- and software and electronics among so many students of technology.
The purchasing of CDs and DVDs was lower than expected. Manuel explains that he travels often enough to buy them in “real shops”, and in general likes the tactile sensation of buying them there.
In general however, purchasing items from abroad isn’t practiced much at all, and especially not for the reason of "getting in touch with past homes" – Natalie admits that her clothes purchases have only been of the brand H&M – a brand very much omnipresent in most of Europe and especially in Denmark. The fact that she has seen it in real life, and that she knows the sizes, make it easy for her to buy something from that particular chain of clothes.